Students will learn mobile marketing strategies, app store optimization techniques, and the role of mobile devices in contemporary marketing campaigns. They will explore mobile advertising formats, location-based targeting, and mobile analytics tools. Topics include mobile UX design, push notifications, and mobile payment integration.
This unit covers marketing automation tools, AI applications in digital marketing, and the potential impact of automation on marketing strategies and consumer interactions. Students will learn how to automate repetitive tasks, personalize customer experiences, and leverage AI-powered insights for campaign optimization. Topics include chatbots, predictive analytics, and automated email workflows.
Students will explore new developments such as voice search, AR/VR marketing, and other emerging technologies shaping the future of digital marketing. They will examine case studies and industry examples to understand the practical applications and potential impact of these technologies on consumer behavior and marketing strategies. Topics include voice-enabled devices, augmented reality advertising, and blockchain-based marketing solutions.