Students will learn on-page and off-page SEO techniques, keyword research, and link building strategies. They will understand how search engine algorithms work and how to optimize website content and structure to improve organic search rankings. Topics include meta tags, schema markup, and local SEO optimization.
This unit covers PPC advertising platforms, campaign creation, ad copywriting, and budget management techniques. Students will learn how to set up and manage Google Ads campaigns, conduct keyword research, and optimize ad performance through bid adjustments and ad extensions. Topics include ad targeting, quality score optimization, and campaign ROI analysis.
Students will explore different social media platforms, targeted advertising strategies, and performance tracking methods. They will learn how to create effective social media ad campaigns that reach specific audience segments, generate leads, and drive conversions. Topics include ad formats, audience targeting options, and ad budget optimization.