Students will learn how to identify target audiences, set goals, and develop content calendars. They will explore methods for aligning social media strategies with overall business objectives and brand identity. Topics include platform selection, content optimization, and performance measurement.
This unit covers various content types, tools for content creation, and strategies for creating shareable and engaging content. Students will learn how to produce visually appealing images, videos, and written content that resonates with their target audience. Topics include content ideation, creation workflows, and content repurposing.
Students will learn best practices for engaging with online communities, managing comments and messages, and handling social media crises. They will develop skills in fostering meaningful interactions, building brand loyalty, and resolving customer issues effectively. Topics include crisis communication, community guidelines, and reputation management.