Students will learn about website design, user experience optimization, and conversion rate optimization strategies. They will explore principles of effective layout, navigation, and visual hierarchy to create engaging and user-friendly websites. Topics include responsive design, usability testing, and A/B testing for optimizing website performance.
This unit covers various content types, SEO basics, and content distribution strategies. Students will learn how to create compelling content that resonates with target audiences, drives organic traffic, and fosters brand engagement. Topics include keyword research, content planning, and promotion across different online channels.
Students will explore email list building, segmentation, and effective campaign creation techniques. They will learn how to craft personalized email messages, design visually appealing templates, and optimize email deliverability and open rates. Topics include drip campaigns, automation workflows, and performance tracking for continuous improvement.