This unit provides a comprehensive overview of social media management strategies and techniques. Students will learn how to create engaging content, schedule posts effectively, manage online communities, and analyze performance metrics to optimize social media presence. Additionally, they will explore social media advertising strategies to enhance brand visibility and engagement.
In this unit, students will acquire basic skills in website maintenance and management using platforms such as WordPress or Wix. They will learn how to update website content, manage plugins, optimize for search engines, and implement security measures to protect against cyber threats. Additionally, students will explore techniques for creating backups and restoring website functionality in case of emergencies.
This unit introduces students to the principles and tools of graphic design. They will learn how to create visually appealing graphics for social media, presentations, marketing materials, and branding purposes. Students will explore design software basics, including Adobe Photoshop and Canva, and develop an understanding of design principles such as color theory, typography, and composition.